Exercise: The Natural Medicine for Cancer Prevention and Survival
Nicholas Martin-Jones Nicholas Martin-Jones

Exercise: The Natural Medicine for Cancer Prevention and Survival

When it comes to cancer prevention and survival, it’s easy to think of diet and medical treatments as the primary lines of defense. However, there’s another powerful tool in our hands: exercise. Research has increasingly shown that physical activity can be a crucial factor not only in reducing the risk of developing certain cancers but also in improving outcomes for those diagnosed. Let’s take a deeper look into how exercise acts as “natural medicine” for cancer prevention and survival, making it a lifestyle choice worth considering for everyone.

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Why Blaming Meat and Dairy for Our Health Issues Misses the Mark: The Real Culprit Behind Modern Diet Woes
Nicholas Martin-Jones Nicholas Martin-Jones

Why Blaming Meat and Dairy for Our Health Issues Misses the Mark: The Real Culprit Behind Modern Diet Woes

For thousands of years, meat, eggs, and dairy have been integral parts of the human diet. They’ve sustained civilizations, nourished populations, and served as key sources of essential nutrients. Yet, in recent decades, these very foods have become targets of blame for a wide range of modern health issues. Meanwhile, processed foods—products that have only existed for roughly the last century—often escape this scrutiny, despite being loaded with ingredients that have been linked to many of the health problems we face today.

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Take Charge of Your Longevity: How Lifestyle Choices Can Add Years to Your Life!
Nicholas Martin-Jones Nicholas Martin-Jones

Take Charge of Your Longevity: How Lifestyle Choices Can Add Years to Your Life!

Many people believe that our lifespan and health are written into our DNA, leaving us at the mercy of our genes. But recent research shows a more hopeful truth: longevity depends far more on our lifestyle than on our genetics. Studies suggest that genetics account for only about 10% of our longevity, while lifestyle factors make up a staggering 90%. This means that each of us has immense control over our health and how we age. It’s a shift from “hoping for the best” to actively shaping our future.

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Beyond BMI: Why BRI is the New Gold Standard for Measuring Health and Body Composition
Nicholas Martin-Jones Nicholas Martin-Jones

Beyond BMI: Why BRI is the New Gold Standard for Measuring Health and Body Composition

For decades, Body Mass Index (BMI) has been the standard measure for assessing an individual’s body composition. However, more recent research and expert opinions are beginning to question its effectiveness. One of the proposed replacements is the Body Roundness Index (BRI), a potentially more accurate indicator that considers fat distribution, particularly in the abdominal region. But what is BRI, and how does it differ from BMI?

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8 Proven Ways to Prevent and Manage Joint Pain After 50
Nicholas Martin-Jones Nicholas Martin-Jones

8 Proven Ways to Prevent and Manage Joint Pain After 50

As we age, joint pain can become a common issue that impacts our ability to stay active and enjoy life. However, with the right strategies, it’s possible to prevent and manage joint discomfort, allowing you to maintain mobility and strength well into your later years. This article will explore effective ways to keep your joints healthy and pain-free after 50.

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Don’t Fear the Deadlift: A Guide to Safe and Effective Lifting
strength training Nicholas Martin-Jones strength training Nicholas Martin-Jones

Don’t Fear the Deadlift: A Guide to Safe and Effective Lifting

The deadlift is one of the most powerful exercises in any fitness routine. It’s a compound movement that works multiple muscles simultaneously—hamstrings, glutes, back, core, and even your grip strength. Yet, it’s an exercise that many people shy away from due to fears of injury or the perceived complexity of the lift.

If you’ve been avoiding deadlifts, it’s time to change your mindset. Here’s why you shouldn’t be scared of the deadlift and how you can safely integrate it into your routine.

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The Poseidon Community: Stronger Together in Redefining Strength, Fitness, and Aging
Nicholas Martin-Jones Nicholas Martin-Jones

The Poseidon Community: Stronger Together in Redefining Strength, Fitness, and Aging

Strength in Numbers: The Poseidon Philosophy for Older Adults

At Poseidon Performance, we believe strength comes from a shared journey. When you join a community of empowered individuals who have lived fully, learned deeply, and are now ready to pursue new goals, that’s when the magic happens. We're building a movement that’s vibrant, inspiring, and absolutely unstoppable.

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Case Study: Strength, Resilience, and Transformation: Zainha’s Journey to an Athletic Physique
Case Study Nicholas Martin-Jones Case Study Nicholas Martin-Jones

Case Study: Strength, Resilience, and Transformation: Zainha’s Journey to an Athletic Physique

Meet Zainha Brimo, a driven and energetic young woman balancing a full-time role in her family business with a dynamic lifestyle. Despite a routine packed with Muay Thai, Zumba, incline walking, and horse riding, she found herself struggling with body composition and fitness plateaus. After gaining 3–4 kg over a few months, she turned to Poseidon Performance for guidance in achieving her dream physique—a strong, lean, and athletic frame inspired by tennis players and swimmers.

Her goals were clear: shed excess body fat, build strength, and redefine her physique. However, underlying challenges, including a lingering hip injury and biomechanical inefficiencies, needed to be addressed to unlock her full potential.

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Case Study: Overcoming 15 Years of Shoulder Impingement - Eric’s Rehabilitation Journey
Case Study Nicholas Martin-Jones Case Study Nicholas Martin-Jones

Case Study: Overcoming 15 Years of Shoulder Impingement - Eric’s Rehabilitation Journey

Eric has always led an active life. His athletic endeavors span a variety of sports, including rugby during college and university, Brazilian Jiu-Jitsu (BJJ, blue belt), Muay Thai, sailing, kite surfing, squash, and mountain biking. However, years of intense activity took a toll on his body, leading to a chronic shoulder impingement and other injuries like a hyperextended knee with meniscus damage.

Despite the pain and limitations caused by his shoulder injury, Eric’s commitment to maintaining an active lifestyle remained steadfast. This determination made him an ideal candidate for a customized rehabilitation program at Poseidon Performance.

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Mastering the Reverse Hyperextension Machine: Technique, Benefits, and Common Mistakes
Nicholas Martin-Jones Nicholas Martin-Jones

Mastering the Reverse Hyperextension Machine: Technique, Benefits, and Common Mistakes

The reverse hyperextension machine is a versatile piece of equipment, commonly found in strength training facilities and rehab centers. Designed to target the glutes, hamstrings, and lower back, it’s an effective tool for enhancing posterior chain strength, improving hip mobility, and promoting spinal health. Here’s how to use the reverse hyperextension machine safely and effectively.

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Unlocking the Fountain of Youth: How Exercise Can Help You Live Longer and Healthier
longevity, Aging athlete, Master Athlete Nicholas Martin-Jones longevity, Aging athlete, Master Athlete Nicholas Martin-Jones

Unlocking the Fountain of Youth: How Exercise Can Help You Live Longer and Healthier

In the quest for a longer, healthier life, scientific research has consistently pointed to one key factor: physical activity. Exercise is not just about keeping fit; it’s about aging well and adding quality years to your life. Recent studies have highlighted the critical role of physical fitness in promoting longevity, slowing the aging process, and reducing the risk of chronic diseases. Here’s a look at the latest research and trends on how exercise can significantly contribute to living longer and healthier.

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Debunking 5 Common Myths About Strength Training for Older Adults: The Truth You Need to Know
Q&Q, longevity Nicholas Martin-Jones Q&Q, longevity Nicholas Martin-Jones

Debunking 5 Common Myths About Strength Training for Older Adults: The Truth You Need to Know

There’s a lot of misinformation floating around when it comes to strength training for older adults. To set the record straight, we’ve put together this Q&A to debunk common myths and share the real benefits of strength training after 50. Nicholas Martin-Jones, founder of Poseidon Performance, is here to answer your questions and provide expert insights.

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Part 2: The Accountability Gap - Helping Athletes Take Ownership of Their Results
Nicholas Martin-Jones Nicholas Martin-Jones

Part 2: The Accountability Gap - Helping Athletes Take Ownership of Their Results

In coaching, there’s a persistent challenge of dealing with athletes who want results without fully committing to what’s necessary to achieve them. This challenge is especially common with athletes who have settled into a comfortable level of performance. They may have the talent and skill, but they rely on their coach to produce results without taking ownership of the habits that truly drive progress—habits like consistent training, proper recovery, and nutrition.

When these athletes hit a plateau or experience lingering injuries, they often shift the blame to external factors, including their coach, instead of acknowledging how their own choices impact their performance. This gap in accountability, where they expect results without the foundational commitment, can be one of the toughest obstacles for a coach. Closing this gap requires more than just designing a solid training plan; it involves fostering a sense of personal responsibility, one that encourages athletes to see the direct impact of their effort and choices on their outcomes.

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Part 3: True Impact - The Reward of Coaching Athletes Who Give Their All
Nicholas Martin-Jones Nicholas Martin-Jones

Part 3: True Impact - The Reward of Coaching Athletes Who Give Their All

In the world of coaching, the journey isn’t always about helping the most talented athletes reach elite levels. Some of the most fulfilling experiences come from working with athletes who may not be competing on the global stage but approach their training with complete commitment and dedication. These individuals embrace every challenge, no matter how small, and find immense pride in progress that others might take for granted.

Rosie, a coach on our team, has a perfect example of this. She trains a teenager with special needs, and while this athlete’s journey is unique, the impact of each achievement is profound. The progress she’s made in balance, coordination, and independence—such as getting up from the floor unaided—has had an incredible impact on her confidence and quality of life. Working with athletes like her provides a deeper sense of fulfillment and purpose than trying to coax effort from those who aren’t willing to put in the work. For coaches, these moments are a reminder of the true reward in this profession: helping athletes realize their potential, no matter where they start

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Part 1: Coaching the Complacent - Motivating Talented Athletes Who’ve Settled
Nicholas Martin-Jones Nicholas Martin-Jones

Part 1: Coaching the Complacent - Motivating Talented Athletes Who’ve Settled

In the world of sports, we often imagine professional athletes as driven, relentless, and constantly pushing their limits. But in reality, not all professionals share this hunger. For many athletes who have “made it” to a certain level—whether that’s a regional football league or a competitive Brazilian Jiu-Jitsu circuit—complacency can set in. They’ve reached their goal, and now they’re comfortable, doing only what’s needed to stay where they are. For coaches, this can be one of the most challenging types of athlete to work with: talented but unmotivated to strive for more.

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Nobody Cares If You’re Tired: Building Resilience and Accountability Through the Royal Marines Mindset
Nicholas Martin-Jones Nicholas Martin-Jones

Nobody Cares If You’re Tired: Building Resilience and Accountability Through the Royal Marines Mindset

In the world of elite performance, whether it’s professional fighting, high-stakes sports, or military training, one truth stands out: nobody cares if you’re tired. This mindset, famously captured by UFC legend Khabib Nurmagomedov, embodies a level of resilience, accountability, and discipline that few attain but many aspire to. For those training in the Royal Marines, this mentality isn’t just a mantra; it’s a way of life. In this blog, we’ll dive into how the “nobody cares if you’re tired” mindset builds strength and endurance, both physical and mental, and how anyone can apply this relentless approach to overcome life’s challenges.

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The Sheikha’s Journey to Transformation: A Case Study in Fitness, Dedication, and Self-Confidence
Nicholas Martin-Jones Nicholas Martin-Jones

The Sheikha’s Journey to Transformation: A Case Study in Fitness, Dedication, and Self-Confidence

In the vibrant landscape of the Kingdom of Saudi Arabia, a young woman in her mid-20s, known to us as “the Sheikha,” approached Poseidon Performance with a heartfelt goal: to feel and look her best on her wedding day. Like many brides-to-be, she envisioned walking down the aisle with confidence and strength, but she knew this would require more than a quick-fix solution. She was ready for a genuine transformation, and with Poseidon Performance’s guidance, she embarked on a journey to reach her best self.

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Unlock Your Best Booty: Top Glute-Building Exercises Every Woman Needs!
strength training, Workout, Glutes, Training Nicholas Martin-Jones strength training, Workout, Glutes, Training Nicholas Martin-Jones

Unlock Your Best Booty: Top Glute-Building Exercises Every Woman Needs!

When it comes to building a strong, shapely lower body, glutes are often the focus. Strong glutes not only enhance your physique but also support better posture, improve athletic performance, and reduce the risk of injury. If you're looking to grow your glutes effectively, consistency and the right exercises are key.

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Racing to the Top: How the Rashid Equestrian & Horseracing Club is Shaping Bahrain’s First International Jockey
Case Study, Success Story Nicholas Martin-Jones Case Study, Success Story Nicholas Martin-Jones

Racing to the Top: How the Rashid Equestrian & Horseracing Club is Shaping Bahrain’s First International Jockey

At the Rashid Equestrian & Horseracing Club, the mission to develop Bahrain’s first international jockey is a journey grounded in science, precision, and elite performance standards. Using the UK National Horseracing benchmarks and analyzing top athletes like Frankie Dettori, we focused on building the physical attributes essential for success in international racing: cardiovascular endurance, core strength, balance, leg power, and stamina.

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