Cupping therapy, an ancient healing practice, has gained widespread popularity in modern wellness routines, especially among athletes and celebrities. The distinctive circular marks left on the skin have become a familiar sight on professional athletes, notably during events like the Olympics. But is cupping a passing wellness trend, or does it offer real therapeutic benefits? In this blog, we’ll explore the potential benefits of cupping, its limitations, and common criticisms.

When most people think about lifting weights, they often picture bulging biceps, rippling abs, and bulky muscles. However, lifting heavy isn’t just for bodybuilders and athletes. It's a critical element of fitness for everyone, regardless of age, gender, or fitness level. Yet, the phrase "lifting heavy" can be intimidating, especially for those new to strength training or in their later years. The key is understanding what "heavy" means for you and how it can significantly improve your health, fitness, and quality of life.

Menopause marks a significant transition in a woman’s life, bringing about changes that can affect overall health, including bone density, muscle mass, and metabolic rate. However, these changes don’t mean that thriving through your 50s and beyond is out of reach. In fact, this period offers an excellent opportunity to reshape your health and lifestyle to be stronger, more resilient, and full of vitality. Recent research by Dr. Stacy Sims highlights the importance of exercise tailored to support metabolic health, mobility, and skeletal mass, particularly for women undergoing menopause.

In the realm of physical fitness, terms like “exercise” and “training” are often used interchangeably. However, while both involve movement and physical effort, they are distinct in their purpose, structure, and outcomes. Understanding the nuances between the two can significantly impact how one approaches physical activity and achieves their fitness goals. Let’s delve deeper into what differentiates exercising from training.

 the fitness industry, gimmicks sell. Whether it’s fad diets, magic supplements, or bizarre training methods, people are always looking for a shortcut to results. Enter Dr. Joel Seedman, a self-proclaimed expert who has made a name for himself with unorthodox training techniques, flashy social media content, and elaborate justifications for exercises that seem to defy basic biomechanics.

Not Just More Years – Better Years: How to Prioritize Health and Longevity as We Age

Aging is inevitable, but how we experience it is within our control. At Poseidon Performance, we believe in adding not just more years to life, but ensuring those years are filled with vitality, strength, and resilience. It’s about living better, not just longer.

The Mindset Shift: Quality Over Quantity

Traditionally, conversations around aging have focused on extending life expectancy. However, more years don’t always translate into better years. What if you could maintain your physical capabilities, independence, and joy in your everyday activities well into your later years? This is where the idea of "better years" comes into play. The goal is not merely to survive longer, but to thrive in every aspect of life—physically, mentally, and emotionally.

The low bar back squat is a staple in strength training programs, known for its ability to develop full-body strength and power. However, mastering it requires attention to detail, consistency, and an understanding of how individual mobility and body mechanics influence technique. This guide, inspired by the teachings of some of the best squat coaches, will help you perfect your low bar back squat step by step.

Squatting is one of the most fundamental movements in strength training, but mastering the proper technique can be challenging. Whether you’re new to squatting or a seasoned lifter, focusing on key cues can help refine your form and maximize your performance. Drawing on the insights of elite athletes and coaches, these five top squat cues will elevate your squat game and ensure you’re getting the most out of every rep.

Rehabilitation therapy is about helping patients recover from injuries and regain their physical function. But sometimes, therapy sessions involve overly complex exercises, advanced gadgets, and routines that look impressive but may not genuinely support healing. This phenomenon is known as “rehabilitation theatre”—where the focus shifts from effective recovery to techniques that may look advanced but have limited practical value

At Poseidon Performance, we believe rehabilitation is more than just recovering from an injury or setback—it’s about rediscovering your strength, rebuilding your confidence, and refusing to let circumstances define your future.

Too often, the narrative around rehabilitation shifts toward a victim mentality. This mindset, while tempting, can trap individuals in a cycle of dependency, entitlement, and stagnation. At Poseidon, we reject that approach. Instead, we champion resilience, accountability, and purpose as the cornerstones of recovery.

“Any idiot can make another idiot tired.”

Yuri Verkhoshansky

It’s a statement that might sound blunt, but it speaks to a fundamental truth in fitness. Many trainers can push someone to exhaustion, making them sore, sweaty, or even nauseated. But the real question is: Can you make them better?

In today’s world of fitness, there’s a tendency to equate exhaustion with progress. It’s easy to believe that the more tired you feel, the harder you’ve worked, and therefore, the more you’ve achieved. But in reality, training should go beyond fatigue. Training is about fostering positive adaptations in the body toward specific goals—whether that’s building strength, improving mobility, increasing endurance, or enhancing overall health. Making someone tired is easy; making them better requires skill, precision, and a balanced approach. Here’s why training smart trumps training hard every time.

Skiing is one of the most physically demanding sports, requiring a unique combination of strength, power, agility, balance, and endurance. For recreational skiers looking to take the leap into competitive skiing, a well-structured training program is not just beneficial—it’s essential. However, with so much information available, many athletes struggle to find the right approach that aligns with their goals, experience level, and the demands of the sport.

In 2023, a young woman aspiring to become a downhill skier approached an Italian coach, Dr. Federico Colli, for guidance. Having no prior experience in competitive skiing, she invested €600 for two mornings of testing in Milan and €2000 for a written training program designed to prepare her for the rigors of the sport.

Walk into any gym, and you’ll spot people performing long, complex warm-ups, foam rolling for minutes on end, or carrying out intricate stretching routines. They look serious, methodical—even professional. But here’s the real question: are these routines productive, or are they just for show? Often, these activities offer limited benefits, wasting valuable time and energy without actually driving real progress.

These habits fall under what I call “gym theatrics”—habits that look impressive but don’t add up to meaningful gains. They might make you feel accomplished, but if they’re not improving your performance, they’re just distractions. Instead of spending time on routines that only look the part, let’s explore how you can use the RAMP protocol and other efficient strategies to warm up effectively, focus on purposeful training, and actually reach your fitness goals.

Imagine lifting over 25,000 kilograms in a single session, with weights ranging from 60 kg to 220 kg, performing a total of 220 squats while racing against the clock. That’s the essence of Sheikh Nasser bin Hamad Al Khalifa’s $100,000 Squat Challenge, a brutal test of strength, endurance, and mental resilience. But is it even achievable? And who might actually have the rare combination of strength and fitness to succeed? Let’s break it down.

As we age, maintaining energy and well-being becomes increasingly important for leading a healthy, active life. By incorporating small but impactful habits into your daily routine, you can feel more energized, improve your overall health, and enhance your quality of life. Here are five simple habits to boost your energy and well-being after 50.

As we age, taking care of our muscles and joints becomes increasingly important. For older adults, maintaining strength, mobility, and overall vitality relies heavily on proper nutrition, particularly when it comes to muscle recovery and joint health. Eating the right foods can significantly reduce inflammation, enhance recovery, and help sustain a strong and active lifestyle. Below are some of the best foods to support muscle recovery and joint health for older adults.

When it comes to cancer prevention and survival, it’s easy to think of diet and medical treatments as the primary lines of defense. However, there’s another powerful tool in our hands: exercise. Research has increasingly shown that physical activity can be a crucial factor not only in reducing the risk of developing certain cancers but also in improving outcomes for those diagnosed. Let’s take a deeper look into how exercise acts as “natural medicine” for cancer prevention and survival, making it a lifestyle choice worth considering for everyone.